How to Create and Verify Google Ads Accounts Safely and Legally
Google Ads is one of the most powerful advertising platforms, allowing businesses to reach millions of potential customers through Google’s vast network. However, to get started with Google Ads, you need a verified and trustworthy account. But, rather than looking to “buy verified Google Ads accounts,” it’s important to understand how to create and verify an account legally and efficiently. This article will guide you through the process of safely setting up your Google Ads account.
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What Is Google Ads?
Google Ads (formerly Google AdWords) is an online advertising platform where businesses can bid for ad placement on Google search results and its advertising network. Whether you’re a small business owner or a large enterprise, Google Ads is a critical tool for driving traffic, increasing brand visibility, and promoting products and services.
Why You Need a Verified Google Ads Account
A verified Google Ads account offers several benefits:
Trust and Reliability: Google verifies accounts to ensure advertisers follow its rules and guidelines, which helps prevent fraud.
Increased Reach: With a verified account, you can run your ads across Google’s massive network, reaching millions of potential customers.
Access to Features: Verification opens up more features like advanced targeting, conversion tracking, and higher bidding options for competitive industries.
The Risks of Purchasing Verified Google Ads Accounts
Before we dive into the steps for creating your own Google Ads account, it’s important to understand why purchasing a verified account from third-party sellers is risky:
Account Suspension: Google can suspend accounts that are created through unauthorized means or involve questionable practices. This means the money and time you spend setting up ads could be wasted.
Security Risks: Third-party sellers often offer accounts that could be compromised or linked to suspicious activity. If you buy a Google Ads account from an unverified source, you might be putting your business and payment details at risk.
Legal Consequences: Google has strict policies on fraud and unauthorized activities. Violating these policies could result in your business being permanently banned from using Google Ads, which is a significant setback.
Instead of relying on unreliable third-party sources, it’s always better to create and verify your own Google Ads account to ensure compliance with Google’s policies and protect your business’s future.
Steps to Create and Verify Your Google Ads Account
Step 1: Sign Up for a Google Account
To get started with Google Ads, you’ll need a Google Account. If you don’t have one, go to Google’s sign-up page to create your account.
A Google account allows you to access various Google services, including Gmail, YouTube, Google Drive, and Google Ads. Ensure that you use a business email or a professional account if you’re setting up Google Ads for a business.
Step 2: Create Your Google Ads Account
Once you have a Google account, follow these steps to create your Google Ads account:
Go to Google Ads: Visit the Google Ads website and click the Start Now button.
Select Your Goal: Choose your goal for using Google Ads, such as getting more website visitors, increasing phone calls, or promoting your brand.
Enter Your Business Information: Fill in details like your business name, website URL, and location. This will help Google understand what your business is about and allow you to target the right audience.
Set Your Budget: Google Ads allows you to set a daily budget for your campaigns. You’ll also choose your bidding strategy (e.g., cost-per-click or cost-per-impression).
Create Your First Ad: Google Ads will walk you through creating your first ad. You can choose between a text ad, display ad, or video ad (depending on your goal).
Enter Billing Information: You’ll need to provide payment details, such as a credit card or bank account information. Make sure your payment method is legitimate and valid, as this will be used for billing purposes once you start running ads.
Step 3: Verify Your Google Ads Account
After signing up, Google will verify your account to ensure that it’s legitimate and follows Google’s policies. This may involve:
Phone Number Verification: Google may ask you to verify your phone number. This is typically done by sending a verification code via SMS.
Billing Information Verification: You’ll be required to verify your payment method by making a small charge (usually a few cents). Google will refund this amount after successful verification.
Business Information Review: Google may review the details of your business, especially if you’re setting up a business or enterprise account.
Step 4: Set Up Campaigns and Monitor Your Ads
Once your account is verified, you can start creating campaigns and monitoring your ads. Google Ads provides tools for tracking the effectiveness of your ads, allowing you to optimize for better performance and return on investment (ROI).
Step 5: Stay Compliant with Google’s Policies
To maintain your account in good standing, always ensure you’re following Google’s Ads Policies. Some key policies include:
Avoiding misleading ads: Make sure your ads accurately reflect the products or services you’re promoting.
Not engaging in prohibited content: Ads related to illegal, unsafe, or inappropriate products are not allowed.
Following payment policies: Always ensure that your payment methods are valid and legal.
By staying compliant, you’ll have a long-lasting, trusted Google Ads account that will serve your business needs.
Best Practices for Managing Your Google Ads Account
Once your account is set up and verified, it’s important to follow these best practices for managing your Google Ads campaigns effectively:
Optimize Your Keywords: Regularly review your keyword list to ensure you’re targeting the right audience. Use Google’s keyword planner to discover relevant keywords.
Monitor Ad Performance: Use Google Ads’ built-in analytics tools to track your ads’ performance, including click-through rates (CTR), conversion rates, and ROI.
A/B Testing: Experiment with different ad copy, headlines, and landing pages to see what works best for your audience.
Adjust Budget and Bidding: As you gain more experience, you may want to adjust your budget and bidding strategy for better performance.
Conclusion
Although some people may be tempted to buy a verified Google Ads account from third-party sellers, it’s crucial to understand the risks involved. Instead, the safest and most effective approach is to create and verify your own Google Ads account through legitimate channels. Following the steps above ensures that you stay compliant with Google’s policies, protecting your business from potential issues.
